Good afternoon, everyone!
 

Just wanted to share a quick update on where things stand with the Carolina Beach Business Alliance.
 

1. THE INSIDER’S GUIDE

We’re flipping the launch order a bit. Phase I will now focus on producing The Insider’s Guide exactly as it was originally presented.
 

2. REBRANDING / WEBSITE

Coordinating during “CB Business Owner Vacation Season” has been tougher than expected. If we don’t start within the next three weeks, we won’t be able to launch the website on time — so we’re pausing that piece for now.
 

3. THE GREAT NEWS
The Insider’s Guide is the most important part for the businesses involved, and the investment is now significantly lower since we’re not tackling the website, billboards, etc. yet.
 

4. THE FUTURE
The full plan is still on the table. Right now, we’re putting our energy into getting The Insider’s Guide printed and in units by March 1, 2027 — and that goal is absolutely achievable.
 

5. DEADLINE / NEXT STEPS
I’ll send out updated info when I’m back from an event in mid‑November.
 

Thanks so much, everyone! This is an exciting time for Carolina Beach and for ALL of our businesses.

All the best,

Mike Matsinger

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